If you feel an affinity with being healthy, spray-free, chemical-free, clean, sustainable, GE-free, ethical, as well as buying local and free range… then you have good reason to buy organic.

The great news is that as of 2015, 71% of all New Zealanders buy organic all, or some of, the time. Awesome!

Healthy soil

Organic produce is grown in unpolluted, healthy soils using a ‘prevention is better than cure’ approach. Healthy, fertile soil is the foundation of the food system and organic management practices, creating healthy crops that in turn nourish us humans (amongst other worldly creatures).

Less chemicals

Organic soil is healthy because organic systems prohibit the use of synthetic pesticides, fungicides, herbicides, insecticides, fertilizers, hormones or other artificial chemicals and unsafe animal feed. Apart from jeopardising your health, these chemicals also muck up the micro-biological composition of soil and its ability to fight pests and disease (read more here). Yup, I don’t want that in my back yard (or body) either.

Cleaner methods

Organic growing methods provide an alternative to synthetic chemical use. For example, enhancing soil fertility through compost and crop rotation, natural sprays, companion planting, pheromone traps and combating pests with beneficial insects, as well as a whole lot of good ol’ get-on-your-knees action to get those weeds under control.

That’s why organic farms don’t leach persistent chemicals that could end up in the water that you drink, rivers where you fish or beaches where you swim. Needless to say, GM crops are prohibited for a reason. No wonder there are more plant and tree varieties, fish, worms, butterflies, birds and bees on organic farms than non organic ones… it’s common sense, really!

Ethical animal husbandry

While free range poultry production systems do offer the opportunity for birds to access open-air runs, in essence this is the only significant difference between free range and conventional production. Organic systems, on the other hand, insist not only on low-density stock and avoidance of any use of battery caging (or similar confinement systems) but also the use of certified organic GM-free feed, and prohibit the use of antibiotics as growth promoters. So, while all organic farms are free range farms, free range farms are not all organic!

Certified organic poultry producers are subject to a strict production regime based on sound organic principles which cover the whole farm system – all with the aim of protecting our fragile environment; maintaining a respect and concern for the welfare of our animals through strictly controlled rearing conditions and the use of high quality certified organic feedstuffs; avoiding contamination from antibiotic residues and GMOs while nurturing a respect for the sustainability of the land we live on.

…and 99% of all Purefresh produce is grown locally by New Zealand growers – sweet as!

If you feel an affinity with being healthy, spray-free, chemical-free, clean, sustainable, GE-free, ethical, as well as buying local and free range, then you have good reason to buy organic.

The great news is that as of 2015, 71% of all New Zealanders buy organic all, or some of, the time. Awesome!

Healthy soil

Organic produce is grown in unpolluted, healthy soils using a ‘prevention is better than cure’ approach. Healthy, fertile soil is the foundation of the food system and organic management practices, creating healthy crops that in turn nourish us humans (amongst other worldly creatures).

 

Less chemicals

Organic soil is healthy because organic systems prohibit the use of synthetic pesticides, fungicides, herbicides, insecticides, fertilizers, hormones or other artificial chemicals and unsafe animal feed. Apart from jeopardising your health, these chemicals also muck up the micro-biological composition of soil and its ability to fight pests and disease (read more here). Yup, I don’t want that in my back yard (or body) either.

 

Cleaner methods

Organic growing methods provide an alternative to synthetic chemical use. For example, enhancing soil fertility through compost and crop rotation, natural sprays, companion planting, pheromone traps and combating pests with beneficial insects, as well as a whole lot of good ol’ get-on-your-knees action to get those weeds under control.

That’s why organic farms don’t leach persistent chemicals that could end up in the water that you drink, rivers where you fish or beaches where you swim. Needless to say, GM crops are prohibited for a reason. No wonder there are more plant and tree varieties, fish, worms, butterflies, birds and bees on organic farms than non organic ones… it’s common sense, really!

 

Ethical animal husbandry

While free range poultry production systems do offer the opportunity for birds to access open-air runs, in essence this is the only significant difference between free range and conventional production. Organic systems, on the other hand, insist not only on low-density stock and avoidance of any use of battery caging (or similar confinement systems) but also the use of certified organic GM-free feed, and prohibit the use of antibiotics as growth promoters. So, while all organic farms are free range farms, free range farms are not all organic!

Certified organic poultry producers are subject to a strict production regime based on sound organic principles which cover the whole farm system – all with the aim of protecting our fragile environment; maintaining a respect and concern for the welfare of our animals through strictly controlled rearing conditions and the use of high quality certified organic feedstuffs; avoiding contamination from antibiotic residues and GMOs while nurturing a respect for the sustainability of the land we live on.

 

…and 99% of all Purefresh produce is grown locally by New Zealand growers – sweet as!