Eat seasonally to get the best tasting, most nutritious and cheapest fruit and veggies. Eating seasonal, local produce also reduces food miles, so it’s good for you and the environment. Winning!

You will find that there are certain times of the year when you cannot find Purefresh carrots, apples, broccoli, or other fruit and veggies that you are looking for. This is because seasons do come and go, and the weather plays havoc every now and then…

So when that happens, conventional growers try to fill in the gaps with the help of extra fertilisers to make the plants grow, or apply more pesticides to control bugs, or import produce from other countries, because in today’s global market we are used to being able to buy everything all year round, and as consumers we demand it!

 

Unfortunately this seasonality and weather dependence are even more noticeable when one talks organics. This is due to the fact that organic growers cannot use the chemical remedies that help conventional growers combat a certain pest in summer, or make a crop grow in the middle of winter. So this means that we do run out of certain produce at times. But one of the silver linings of eating according to nature is the joy of looking forward to the new season’s produce and and rewarding your patience with the taste of seasonal goodness.

So enjoy our organic fruit and veggies while they are abundant and in season!

Eat seasonally to get the best tasting, most nutritious and cheapest fruit and veggies. Eating seasonal, local produce also reduces food miles, so it’s good for you and the environment. Winning!

Fruit & Veggie

Seasonality in New Zealand

You will find that there are certain times of the year when you cannot find Purefresh carrots, apples, broccoli, or other fruit and veggies that you are looking for. This is because seasons do come and go, and the weather plays havoc every now and then…

So when that happens, conventional growers try to fill in the gaps with the help of extra fertilisers to make the plants grow, or apply more pesticides to control bugs, or import produce from other countries, because in today’s global market we are used to being able to buy everything all year round, and as consumers we demand it!

Unfortunately this seasonality and weather dependence are even more noticeable when one talks organics. This is due to the fact that organic growers cannot use the chemical remedies that help conventional growers combat a certain pest in summer, or make a crop grow in the middle of winter. So this means that we do run out of certain produce at times. But one of the silver linings of eating according to nature is the joy of looking forward to the new season’s produce and and rewarding your patience with the taste of seasonal goodness.

So enjoy our organic fruit and veggies while they are abundant and in season!