Why packaging?

We could talk about plastic packaging forever…

In a nutshell, it is a necessary (and costly!) evil that we would love to ditch in a flash but can’t do so entirely right away because it allows us to…

  1. preserve organic certification – if it’s pre-packed, there’s no way it can be mixed with non-organic produce
  2. ensure traceability – it tells us who grew it and when
  3. charge the right amount at checkouts via the barcode – so we can pay our growers the right price too

Having said that, we hate both the financial and environmental cost of packaging.

You may be shocked (and saddened) to hear that there are 5.25 trillion (yes, trillion!!!) pieces of plastic debris in the ocean. Of those, 269,000 tons float on the surface, with 4 billion plastic microfibers littering the sea per square kilometre, killing marine life in the process. Contributing to this are the 500 billion plastic bags per year (that’s 1.3 billion bags per day…) that shoppers around the world are using.

So, while we continue to find more sustainable ways of ensuring organic traceability and preservation, it’s great to know that you can take your used Purefresh Organic plastic bag to the Soft Plastic Recycling bins that have been placed at numerous supermarkets and retail outlets so that they don’t end up in the sea.

Why packaging?

We could talk about plastic packaging forever…

In a nutshell, it is a necessary (and costly!) evil that we would love to ditch in a flash but can’t do so entirely right away because it allows us to…

  1. preserve organic certification – if it’s pre-packed, there’s no way it can be mixed with non-organic produce
  2. ensure traceability – it tells us who grew it and when
  3. charge the right amount at checkouts via the barcode – so we can pay our growers the right price too

Having said that, we hate both the financial and environmental cost of packaging.

You may be shocked (and saddened) to hear that there are 5.25 trillion (yes, trillion!!!) pieces of plastic debris in the ocean. Of those, 269,000 tons float on the surface, with 4 billion plastic microfibers littering the sea per square kilometre, killing marine life in the process. Contributing to this are the 500 billion plastic bags per year (that’s 1.3 billion bags per day…) that shoppers around the world are using. So, while we continue to find more sustainable ways of ensuring organic traceability and preservation, it’s great to know that you can take your used Purefresh Organic plastic bag to the Soft Plastic Recycling bins that have been placed at numerous supermarkets and retail outlets so that they don’t end up in the sea.