Is it worth it?

Simply put, yes.

Although organic produce often costs more than conventional produce, that extra cost covers the labour intensive production methods like hand weeding and the lower yields per acre due to not pumping in synthetic chemicals like they’re going out of style. The so-called ‘organic premium’ varies between products; some command only a 10% premium while others command 300%. These intricacies are all based on each product’s unique journey from farm to plate but, at the end of the day, all purchasing decisions come down to the value you place on each item. You and your environment are worth it.

So what’s organic quality like and is there any value in paying extra for it?

What is quality exactly? Is it just what things look and taste like or is it also about what society gains from the foods we produce and eat? We can’t forget about the environmental and (potential) public health benefits!

The hidden costs of conventional production methods are rarely mentioned; they are not paid for by the producers nor are they included within the retail price. Instead, they are passed on to society through environmental pollution (that someone needs to clean; usually regional councils with your taxes), soil degradation (that someone needs to restore; ditto), biodiversity loss and health impacts on farmers and their families (and the general public), to name a few.

We are incredibly proud of the sensory qualities of the Purefresh Organic range; our fruit and veggies look and taste second to none, but we are even prouder of the value that we are adding to our lives (and society’s) by producing food that enhances our environment.

Browse through our Science page for more information learn more about how choosing organic is worthwhile.

Is it worth it?

Simply put, yes.

Although organic produce often costs more than conventional produce, that extra cost covers the labour intensive production methods like hand weeding and the lower yields per acre due to not pumping in synthetic chemicals like they’re going out of style. The so-called ‘organic premium’ varies between products; some command only a 10% premium while others command 300%. These intricacies are all based on each product’s unique journey from farm to plate but, at the end of the day, all purchasing decisions come down to the value you place on each item. You and your environment are worth it.

So what’s organic quality like and is there any value in paying extra for it?

What is quality exactly? Is it just what things look and taste like or is it also about what society gains from the foods we produce and eat? We can’t forget about the environmental and (potential) public health benefits!

The hidden costs of conventional production methods are rarely mentioned; they are not paid for by the producers nor are they included within the retail price. Instead, they are passed on to society through environmental pollution (that someone needs to clean; usually regional councils with your taxes), soil degradation (that someone needs to restore; ditto), biodiversity loss and health impacts on farmers and their families (and the general public), to name a few.

We are incredibly proud of the sensory qualities of the Purefresh Organic range; our fruit and veggies look and taste second to none, but we are even prouder of the value that we are adding to our lives (and society’s) by producing food that enhances our environment.

Browse through our Science page for more information learn more about how choosing organic is worthwhile.